Client Name: Joseph Taylor

Industry: Fintech

Project Scope: UX research, Web design, Web development and CMS integration

Duration: 2 weeks

Capital Flow is a fintech trading start-up that provides simple market order flow and analytics to help traders make the best trading decisions.

I helped Capital Flow's team revamp their website to boost retention and conversion rates. To do this, I researched their competitors' websites, crafted an Information Architecture, and designed sections that would keep users engaged longer, which in turn significantly increased conversion rates.

Outdated design - didn't reflect the brand's quality.

Lack of website structure and content, leading to high bounce rates.

No clear CTAs, resulting in low conversions.

Revamped the website with a modern, trust-building design.

Improved the website structure and content for an improved user experience.

Added strategic CTAs to increase engagement & conversions

300% increase in conversions in the first 60 days.

30% decrease in bounce rate from homepage.

Doubled engagement and feedback from users.

" Dennis understands business goals, not just design. Our website now actually converts visitors into paying customers " - Joseph Talyor