Built with Framer
The Village Natural | Framer E-commerce Website
Dennis Uvokeke
Verified
Project Overview
Client Name: Emma Sanchez
Industry: E-commerce
Project Scope: UX research, Web Design, Web Development, Brand Positioning, Product Architecture, Shopify Integration, Framership Integration, CMS management, and Ongoing Management through monthly retainer.
Duration: 6 Weeks to launch the website
Challenge
Emma wasn’t just looking for a website. She needed an online home that captured the calm, natural, and poetic identity of her brand.
Her business, The Village Natural, offers beautifully curated, organic products for families and children. While her products spoke volumes, her old online store didn’t reflect her taste or the emotional experience she wanted her customers to feel. She came to me with a clear vision. She wanted a website that felt soft, thoughtful, and warm, without sacrificing function or clarity.
Approach
The goal was to design a digital space that felt like a slow morning with family. Something gentle, minimal, and full of intention. I built a custom Framer website that tells her story through design and experience.
To support e-commerce functionality, I connected Framer to Shopify using Framership. This gave Emma an intuitive way to manage her inventory and orders while keeping the front-end of the site beautiful and clean.
What I delivered:
A welcoming homepage that feels both premium and personal
Brand-aligned product descriptions that speak to modern families
Easy navigation
Sold-out items with waitlist options to maintain demand
Clear delivery and pickup options at checkout
A flexible site structure that is easy to maintain
Monthly retainer setup to handle updates, product additions, and new features
Features Delivered
Custom-designed Framer website
Shopify integration through Framership
Soft, earth-toned visuals to match the brand’s tone
Emotional product storytelling
Waitlist functionality for sold-out products
Pickup and delivery options
Mobile-friendly layout
Ongoing support through a flexible retainer
Outcome
A high-converting e-commerce site built to reflect the softness, trust, and vision of The Village Natural.
A seamless and calming user journey
Backend powered by Shopify, front-end styled with care
Increased trust and engagement from Emma’s audience
Continued collaboration and support after launch
Project Shots
Hero Section of the Homepage
Shop Page
Product Page
Product Page - Checkout Overlay
Our Philosophy Section - Homepage
Contact Page
Overview
Client's Testimonial
Where to begin — Dennis is just the best! I’ve worked with many freelancers over the years, building two VC-backed fintech's, and Dennis stands out for his creative problem-solving skills, his ability to do just about any task with beauty and attention to detail, his responsiveness and speed, his creativity and resourcefulness. He is a force to be reckoned with, for sure. I can’t wait to continue to work with him, he will now be my go to guy for any e-commerce related project detail! 🧡🧡
- Emma Sanchez (Founder of The Village Natural)
Final Thoughts
Working with Emma on The Village Natural was a creative joy. From her clear vision to her passion for slow, intentional family living, this website is a true reflection of her mission. I’m proud to have helped shape an online presence that feels both beautiful and deeply personal.
Like this project
Posted Jul 10, 2025
Crafted a calm and thoughtful e-commerce website in Framer, using Shopify and Frameship to bring it all together.
Likes
2
Views
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Timeline
Jun 3, 2025 - Ongoing
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