Built with Framer
Formula Bot: 75% Faster, 6th to 2nd on Google
Goodspeed Studio
The challenge
Formula Bot is an AI spreadsheet formula generator with real search demand. The product was working. The website wasn't.
The Bubble-built marketing site was slow, hard to update, and underconverting. Organic visitors were landing on a page that took too long to load and didn't sell the product hard enough. The team was leaving traffic and trials on the table.
What we built
We migrated only what needed to move. Backend stayed on Bubble. Marketing pages moved to Framer.
Bubble-to-Framer migration with zero SEO downtime
Every step verified against ranking before code shipped
Figma designs restructured upfront to fix frame size and font inconsistencies that would have surfaced later
Feature animations that demonstrate what the tool actually does
A custom ROI calculator that turns "save time on formulas" into a specific number
The result
75% faster load times measured on Lighthouse
A+ Google Lighthouse score across Core Web Vitals
6th to 2nd on Google for their primary keyword
Zero days of SEO regression through the migration
"They exceeded my expectations and showcased their creativity with a given timeframe." David Bressler, CEO, Formula Bot
Thinking about moving off Bubble for marketing? Read the full case study or book a discovery call.
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Posted Mar 21, 2024
Formula Bot was stuck at #6 on Google with a slow Bubble site. We migrated marketing pages to Framer. Result: 75% faster, A+ Lighthouse, #2 ranking, and a custom ROI calculator. David Bressler, CEO: "They exceeded my expectations."
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