Built with Framer
Aurem: UAE Fintech Site, #1 on Google
Goodspeed Studio
The challenge
Aurem is a UAE fintech startup that needed to generate leads before regulators cleared them to sell. A familiar squeeze: a brand has to feel real and capture demand for a product that legally can't ship yet.
They needed a marketing site that ranked, captured leads, told the product story credibly, and was easy for the in-house team to update once we handed it over.
What we built
A Framer site built specifically to convert in the pre-launch window.
Landing page, services pages, contact, and blog, all on Framer
Custom-coded lead capture form tuned for their funnel
SEO-optimized blog on Framer's CMS so the team could publish without dev support
Subtle product animations bringing the offering to life
Loom training videos so the Aurem team could maintain the site themselves post-launch
Designed in Figma. Built in Framer. One month from kickoff to live.
The result
#1 ranked on Google in their UAE niche
2x inbound leads vs their pre-launch baseline
One-month build from kickoff to live and converting
Self-serve maintenance for the in-house team post-handover
"The most impressive thing was the care taken to deliver everything as we expected." Aurem team
Need a site that converts before your product ships? Read the full case study or book a discovery call.
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Posted Aug 29, 2023
Aurem needed leads before regulators cleared them to sell. We built a Framer site that ranked #1 on Google in their niche and doubled inbound leads. Aurem: "The care taken to deliver everything as we expected."
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