Viral Video Portfolio: Verbal Heroes
Ciara FitzGerald
UGC Creator
Script Writer
Social Media Manager
CapCut
Instagram
TikTok
As a TikTok and Instagram Reels expert, I had the incredible opportunity to work with Verbal Heroes, an esteemed online English Tutoring School. Our goal was to create an engaging and informative video that would provide valuable tips for non-native English speakers preparing for the IELTS speaking test and resonate with a diverse audience. The result? A viral video that garnered widespread attention and engagement! Let's dive into the details of this successful campaign:
Video Concept:
The video focused on three essential tips to help IELTS test takers achieve a Band 9 on their speaking test. We wanted to ensure the content was accessible, relatable, and actionable for various individuals. Each tip was carefully chosen based on its potential impact and ease of implementation.
Script:
"If you want to get a band 9 on your IELTS Speaking Test, try these tips.
Record Yourself Speaking English
When taking the test, try to imagine that you're speaking to a friend
Don't try to speak too quickly, speaking quickly can cause mistakes, try to speak at a natural pace.
Follow for more IELTS Tips."
Visuals:
To complement the script, I filmed the content in a close and familiar manner. I'd discussed with the client about b-roll footage, but we had both decided it was unnecessary as the product is expertise. I positioned myself as the Tutor, so it was necessary to focus on the familiarity aspect.
Conclusion:
The Verbal Heroes video campaign was a testament to the power of compelling content tailored to a diverse audience. We successfully propelled Verbal Heroes into the spotlight of online English tutoring. If you're looking for a creative partner to create impactful content and drive engagement, I'm here to make your vision a reality!
Contact me today to discuss how we can create viral-worthy content for your brand!
