Capacure | Brand Development

Patricia Lara

Brand Designer
Brand Strategist
Visual Designer
Adobe Illustrator
| FROM NATURE, HIGH-END QUALITY & SAFE |
Capacure is a German dermatological brand that creates all-natural formulas for people suffering from skin conditions such as eczema, psoriasis, and more. Their products are high-end and first-class quality, with ingredients deriving from nature to relieve dry, itchy and irritated skin without the nasty side effects.
GOALS →
To develop a brand identity that would feel trustworthy to a wide range of audiences.
To abstract a complex product concept into a beautiful and easy-to-identify brand.
To be recognized and valued as a premium-quality product.
TONE →
Premium Quality
Dermatological
Timeless.

2021

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