Project: Instagram Post Creation for a Fashion Brand

I was tasked with creating an engaging Instagram post for a fashion brand looking to promote its new summer collection. Using Canva, I designed an eye-catching, on-brand graphic that highlighted the key features of the collection, incorporating vibrant colors and bold text to capture the essence of summer. The design was tailored to fit Instagram’s platform requirements while maintaining a clean and modern aesthetic.

To enhance the visual appeal, I used CapCut to edit a short video that showcased the clothing items in motion. This included seamless transitions, background music that matched the brand’s vibe, and added text overlays to highlight discounts and limited-time offers.

The post resulted in a 25% increase in engagement compared to previous content, with significant audience interaction in the form of comments and shares. Additionally, the video garnered over 5,000 views within the first 48 hours, and the brand reported a notable uptick in website traffic during the campaign. This project demonstrated my ability to combine creativity with strategic tools like Canva and CapCut to produce impactful social media content.