A clean, accessible, and trust-building landing page designed for a private medical practice. The goal was to modernize the clinic’s online presence and simplify the patient appointment booking process.

🎨 Role: UI/UX Designer, Web Developer 🛠️ Tools: Figma, WordPress/Webflow, Adobe XD ⏱️ Timeline: 3 weeks

The clinic's previous website was discouraging new patients from booking appointments. Key issues included:

❌ Confusing Navigation: Patients couldn't find services or contact info easily.

❌ Lack of Trust: The outdated design didn't reflect the high quality of care provided.

❌ No Online Booking: Staff were overwhelmed with phone calls for simple scheduling.

I focused on a "Patient-First" approach, prioritizing empathy, clarity, and ease of use.

🏥 Clean & Calming UI: Used a soft color palette (blues and whites) and plenty of whitespace to reduce anxiety and build professional trust.

📅 Seamless Booking: Integrated a clear "Book Appointment" CTA that follows the user down the page, linking to a simple calendar system.

📱 Accessibility: Large typography and high-contrast elements to ensure readability for older patients on mobile devices.

The new design improved both the patient experience and clinic efficiency:

🚀 +40% Online Bookings in the first 6 weeks.

📞 Reduced Admin Workload as fewer patients called for basic info.

✅ Improved Credibility with a dedicated section for doctor bios and patient testimonials.