The Brief

For the "Delights" project, the client seeks a playful yet distinctive brand identity for their healthy pet treats. The goal is to create packaging that reflects the bond between pets and their owners, featuring hand-drawn illustrations that highlight a variety of pets as loyal companions. The brand will have a fun, approachable feel, with a clear, dominant color palette to ensure it stands out on shelves and resonates with pet lovers. The full brand identity will capture the essence of friendship and health, appealing to a wide audience of pet owners.