Fetch Rewards' Creative Concept and Illustration

Based on Fetch Rewards' brand guidelines I developed a bolder, more fun approach to communicating with the clients; Fetch has always been a life hack, but now it is even more relatable and more approachable. From the narrative ideas to the storyboard and final vectorized assets (then sent to another animator) my work became part of the whole conceptual-creative process of the piece.

I ensured every line, layer and texture were distinguished well enough for everybody on the team to understand the importance of these eye-catching details. Underneath you'll find the whole storyboard process, which I try to make color-coded and as close as possible to the final product.