A/B testing isn’t about which by john TechA/B testing isn’t about which by john Tech

A/B testing isn’t about which

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john Tech
A/B testing isn’t about which page looks better.
It’s about which page removes more buying friction.
One layout can double conversions by changing just the order of information.
Design opinions don’t matter. Customer behavior does. A or B

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A/B testing isn’t about which page looks better. It’s about which page removes more buying friction. One layout can double conversions by changing just the o...

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