Lott | Modern Marketing Agency Dashboard

Taras Oliinyk

Client & Task

The project is a marketing technology platform focused on managing advertising accounts, wallet balances, and transaction activity. The client, a modern marketing agency, needed a scalable interface to support ad account automation and financial operations across multiple advertising platforms.

Challenge

The primary challenge was to simplify the operational complexity of managing multiple advertising accounts and wallet transactions into a clean, intuitive interface. The platform had to support users in handling high volumes of ad accounts with varying statusesโ€”such as Approved, Banned, and Processingโ€”while maintaining clarity, speed, and full financial visibility.
The design needed to strike a balance between operational depth and visual simplicity, ensuring that even non-technical users could navigate account management, fund top-ups, and status tracking with ease. Integrating real-time notifications, multi-currency wallets, and detailed transaction logs into a single screen without overwhelming the user required meticulous layout planning.
Achieving a seamless user experience while preserving robust functionality was key to driving adoption, especially for performance marketers and agencies managing dozens of accounts daily.

Solution

The platform was crafted with a strong emphasis on usability, control, and real-time financial clarity. The interface features a clean, modular structure that allows users to seamlessly navigate through essential tools such as balance top-ups, currency exchanges, and transaction history.
The โ€œAdd Balanceโ€ and โ€œExchange Currenciesโ€ modules were designed with intuitive form logic, allowing users to switch between USD and EUR, choose formatting options, and visualize conversions with transparent fee breakdowns. This minimizes friction during financial operations and ensures users always know exactly whatโ€™s happening with their funds.
A dark-themed aesthetic paired with bright call-to-action elements ensures high contrast and readability, even in data-heavy interfaces. By integrating real-time values, exchange rates, and smart field validations, the platform provides a smooth, secure, and modern fintech experience tailored for advertisers and marketers.
Ultimately, the solution empowers users to take full control of their ad spend, manage wallets effortlessly, and build confidence through transparency and responsiveness.

Result

The resulting design establishes the platform as a next-generation solution for advertising account and wallet management, blending clean visual hierarchy with operational depth. By aligning innovative UI with intuitive functionality, the system enhances user confidence, transparency, and ease of use.
The invoice systemโ€”available on mobileโ€”provides users with immediate access to payment statuses, due dates, invoice details, and PDF downloads. A high-contrast layout and clear status tags (Paid/Unpaid) make financial tracking effortless, even on small screens.
This transformation not only elevates the user experience across devices but also reinforces the platformโ€™s commitment to clarity, efficiency, and professional-grade financial operations. It positions the product as a trusted tool for marketing teams needing real-time visibility into ad spend and wallet transactions, ultimately strengthening its reputation in the martech and fintech space.
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Posted Aug 27, 2025

Designed a scalable interface for ad account automation and financial operations.

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