Brand Style Guide | The Mum Theory

The Mum Theory was born out of the desire to share the science behind becoming a mum and how to make informed decisions on a range of all things pregnancy & motherhood.

The client wanted to officiate her brand by developing an in-depth style guide that encompassed The Mum Theory as a whole. Updates were made to their existing colour palette, social media/website aesthetic and print collateral such as tissue paper and thank you cards were created to be in line with this new look and feel.

Showing appreciation to customers is key to The Mum Theory. Mailing cards to customers in a traditional manner with space left for a handwritten note was the perfect way to show the right level of care and appreciation to the customers who help the business succeed and also push the brand’s social media and website.