Dr. Kenya Oduor, founder of Lean Geeks, sought a website refresh to better reflect her evolving professional focus on speaking, coaching, and workshop facilitation. Referred by a mutual friend and business coach, Ryan Cox, Dr. Kenya aimed to align her digital presence with her expertise as an expert strategist and mixed-method researcher passionate about human-centered design and equitable technology. Together, we refined her brand’s color palette and created a new website on LearnWorlds that showcased her diverse offerings while appealing directly to her target audience. In addition to the redesign, I collaborated with Dr. Kenya on her go-to-market strategy, ensuring her message was communicated effectively and resonated with her ideal clients.
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