Posted Sep 26, 2026
Project Overview A premium cinematic exploration of the Tesla identity, focusing on the intersection of light, glass, and brand energy. This project demonstrates a high-fidelity 3D workflow, utilizing Blender Cycles for realistic refractive materials and After Effects for dynamic post-production and light-path enhancement. The Vision The goal was to transform a static logo into a "living" visual identity. By focusing on the physics of light passing through glass, the animation achieves a precise, rhythmic flow that mirrors the high-end engineering of modern electric vehicles. The design philosophy centers on a "minimalist yet luxurious" aesthetic. Technical Execution 3D Modeling & Materiality: Developed custom refractive glass shaders in Blender, utilizing internal emissive geometry to simulate "premium tech" aesthetics. #logoanimation #motiondesign #3danimation