Filmmakers Academy needed a homepage and pricing page that matched the calibre of their instructors, ASC cinematographers and Hollywood professionals. The existing design undersold everything they'd built.

The Challenge A world-class platform stuck behind an outdated interface. The homepage buried its value under feature lists. The pricing page didn't justify the membership, it just listed it. For a platform where Shane Hurlbut ASC is the face, the design had to feel as authoritative as the content.

The Approach Less features, more world-building. The redesign shifted the entire tone, from utility platform to cinematic brand experience. Every section was rebuilt around one question: does this make someone feel like they need to be here?

Homepage - Transformed from a content-heavy feature dump into a cinematic, story-driven experience, with clear hierarchy, intentional breathing room, and a visual language that finally matched the Hollywood-level content inside.

Pricing Page Restructured as a conversion journey, hero that removes friction, pricing cards that guide without pushing, and a value section that shows rather than tells. Doubt gets answered before it forms.