Webflow Redesign for tech sustainability startup
Verónica Romero
Bumerang
🧠 Context
Bumerang was transitioning from a reusable container service to a tech-driven sustainability platform.
They needed a website and brand refresh that matched this shift, cleaner, sharper, and more strategy-aligned.
🎯 Goals
Translate a new software-first business model into a digital experience.
Improve clarity and usability of site content.
Elevate visual identity to match evolving brand voice.
Support marketing with on-brand assets for social, email, and print.
🤝 My role
Web Designer, Webflow Developer, Marketing Designer
🚀 Outcome
A lean, modern Webflow website now clearly communicates the platform’s unique proposition
Improved site performance, accessibility, and mobile UX
Cohesive visual identity across web, marketing, and print
Ongoing support for product design and brand materials as the startup grows
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Posted Dec 12, 2024
Web design, Webflow implementation, and marketing assets design. Results? Increased customer retention and easier sales flow.
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Timeline
Dec 3, 2024 - Feb 10, 2025
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