HPC Casas | Brand Identity & Web Design
Juli Descole
HPC Casas is a turnkey home design and construction company based in Buenos Aires, Argentina.
We worked on the creation of the branding, as well as photography, social media design and planning, and website design.
The direction we took was a minimalist aesthetic, with a geometric typography for the logo, and one with a bit more personality as a supporting font. We came up with a clean and clear branding, but also approachable to the consumers. The color palette has an intense red as the main color, followed by a range of grays and neutrals, with the addition of black and white.
These concepts were also applied to the design of social media posts and website, where we prioritized clarity, so that each of the pieces could be understood to the greatest extent possible.
We shot and made the retouching and editing of the project "Casa del Arquitecto", where there was a strong emphasis on making the natural light of the spaces the leading protagonist, followed by the home's colors and warmth, where the interior design was also an indispensable focal point.
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2021
