James John Jetel | Brand Identity

James John Jetel Wordmark



James John Jetel is an architectural photographer based in the United States.He works for editorial and commercial clients focusing on design, sustainability, and key figures.

Business Cards Design

Business Cards Design Close-Up

We created a visual identity that revolved around consistency and subtlety, taking as a reference his own photographic work, images and compositions.



Poster design for James John Jetel

Poster design for James John Jetel

Visual Identity for James John Jetel

The choice of elements used for this identity, such as typographies (both for the wordmark and the supporting font), colors and layouts are closely related to James’ work approach, which was the goal we wanted to reach.



Poster Designs

The result is a clear identity, reflecting the personality and neatness of his images, which also relies on his commercial approach.

Poster Designs

If you liked this project make sure to check our profile for more!