Social Media Growth for Hair City
Sithakgele Ledwaba
PORTFOLIO Social Media
B Y S I T H A K G E L E L E D W A B A
SOCIAL MEDIA MANAGER
MY CREATIVE PRESENTATION
SOCIAL MEDIA MANAGER
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welcome to
CONTENT table of
social media portfolio Page 03 of 15
a b o u t m e
w o r k e x p e r i e n c e
v i s i o n / m i s s i o n
p o r t f o l i o
p e r s o n a l s k i l l s
c o n t a c t
ABOUT ME introduce
I am a creative and strategic Social Media Manager with extensive experience in influencer partnerships, affiliate marketing, and digital content creation. My role as Head of Social Media Content Creation & Influencer Management at Hair City allowed me to successfully grow brand visibility by 30%, boost audience engagement by 40%, and drive follower growth across Instagram, Facebook, TikTok, and YouTube. Skilled in managing influencer relationships from initial outreach through to campaign execution, I leverage analytics-driven insights to optimize results and ROI. Passionate about social media and brand growth, I excel at developing meaningful partnerships that align brands with their ideal audiences.
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s i t h a k g e l e L e d w a b a
SOCIAL MEDIA MANAGER
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VISION MISSION To become a leading innovator in influencer and social media marketing, empowering brands to authentically connect, engage, and thrive within digital communities.
To strategically leverage influencer relationships and compelling content creation, driving sustainable growth, brand loyalty, and meaningful connections between brands and their audiences in the right industries.
m o r e m o r e
sithakgele ledwaba
sithakgele ledwaba Page 06 of 15
SKILLS personal
�� Social Media Strategy (Instagram, TikTok, YouTube, Facebook) �� Influencer Management & Affiliate Management �� Content Creation & Design �� Analytics & Optimization �� Communication & Collaboration E-Commerce Content Management (Shopify) Contract Negotiation & Relationship Management
SOCIAL MEDIA MANAGER GRAPHIC DESIGNER INFLUENCER MARKETING
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PLATFORMS Affiliate & Influencer Management: Socialsnowball, AMT AI, Upfluence Social Media Tools: Instagram, TikTok, Facebook, Meta Business Suite, Google Analytics, Hootsuite Content Creation: Canva, Adobe Creative Suite(Photosho, Lightroom), CapCut, VN Editor, Filmora, Picsart Project Management: Notion, Asana, Microsoft Office Suite, Google Workspace (Docs, Sheets, Slides) E-Commerce: Shopify, Wordpress, Wix Advertising Platforms: Google Ads, Facebook & Instagram Ads, TikTok Ads Manager, LinkedIn Ads
Software &
graphic design digital marketing
sithakgele ledwaba
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CAMPUSKEY STUDENT LIVING GQ
Led student-focused social media strategies, improving brand awareness and engagement among university students. Monitored trends to optimize content performance.
sithakgele Ledwaba
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HAIR MAJESTY
Managed influencer collaborations, significantly boosting audience reach and engagement across Instagram and TikTok. Produced compelling social media content, resulting in increased follower growth and brand awareness. Coordinated influencer partnerships, negotiated contracts, and facilitated product distributions for strategic campaigns.
sithakgele Ledwaba
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HAIR CITY Managed influencer partnerships, increasing brand visibility by 30%. Created engaging content for Instagram, Facebook, TikTok & Youtube, achieving 40% engagement growth and 25% follower increase in 6 months. Negotiated contracts, coordinated influencer product drops, and produced impactful digital campaigns.
sithakgele Ledwaba
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SITHAKGELE LEDWABA
Built and maintained personal brand presence across Instagram, TikTok, and YouTube, driving consistent audience growth and engagement. Managed end-to-end influencer and affiliate collaborations, enhancing visibility for partnered brands. Developed high-quality multimedia content, strategically utilizing trends and analytics to maximize reach.
sithakgele Ledwaba
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HAIR MAJESTY EVENT
Organized, planned and executed successful brand & influencer events and campaigns, delivering quality visual content aligned with brand objectives.
sithakgele ledwaba
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NOTABLE PROJECTS
p r o j e c t 0 1 p r o j e c t 0 2 p r o j e c t 0 3
sithakgele ledwaba
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NOTABLE PROJECTS
p r o j e c t 0 4 p r o j e c t 0 5 p r o j e c t 0 6
sithakgele ledwaba
+27-66-216-6208 sithakgele@gmail.com
together let's work
social media manager Page 15 of 15
@sithakgele_ledwaba @sweetling25 Sithakgele Sweetling
Ledwaba SWEETLING
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Posted May 18, 2025
Managed social media content and influencer partnerships for Hair City, achieving significant brand growth.
