Antique & vintage oriental rugs have played an important role in my home ever since I was young. Growing up in the Middle East, there was no shortage of rug shops where my sisters and I would spend hours sitting atop five feet high rug piles waiting for our parents to make their selection.

Today,  you can easily find different websites to buy rugs, but they don't accurately reflect the quality or elegance of the handwoven rugs they sell.

I set out to design a modern, intuitive, and story-rich e-commerce rug website called Sejad, the Arabic word for rug.