Caes Store

CAES is a minimalistic brand based on the belief that fashion does not have to be fast or seasonal. Instead, CAES designs timeless garments that can be worn year-round and for many seasons to come. The brand stands for slow fashion - distinct design with a trans-seasonal aesthetic based on durable quality and craftsmanship.

I created the brand's entire graphic identity, from the custom logo, to the color palette, stationery, art direction for photoshoots and videos, campelling campaigns, and even labels and packaging. My goal was to create a high-end, minimalist visual identity imbued with a premium aesthetic and a distinctive personality.