Rebuilding the site of a brand selling to three trades

Posted Sep 6, 2026

One landing page per sector, a calculator that makes the price argument provable, and an acquisition audit that reshuffled the priorities. Mute sells to three trades that have nothing in common: construction, film and broadcast, events. I built a persona for each, then the architecture, the wireframes and five rounds of mockups. The site runs on Framer, which I handle alone from design to deployment. Full case study: iliesallali.design/en/case-mutesite.html