From Swoop to Mute, four years building a brand

Posted Sep 6, 2026

Mute Energy, formerly Swoop, turns electric vehicle batteries into mobile power stations. I joined in 2022 as the sole designer, with an identity already in place that I only touched up. In late 2023 I audited it, then rebuilt it entirely: naming, identity, brand guidelines, decks, 3D and print. Full case study: iliesallali.design/en/case-mute.html