Folio reimagines the process of building an online portfolio by shifting the focus from manual design to effortless curation. The product leverages AI to help users gather content, structure their portfolio, and improve its presentation with minimal effort, creating a fun, intuitive experience.

Portfolio tools overemphasize design features, overwhelming users who just want to show their work. Folio’s challenge was to balance flexibility with simplicity, allowing users to focus more on their story, a less on visual polish.

Portfolio tools overemphasize design features, overwhelming users who just want to show their work. Folio’s challenge was to balance flexibility with simplicity, allowing users to focus more on their story, a less on visual polish.

During three months, we supported the Musho team in designing Folio’s MVP.

Designing intuitive AI interactions was essential, but without sacrificing user control. Each AI interaction had to feel natural, solving the “blank canvas” dilemma by providing helpful suggestions and actionable insights at just the right moments.

Working with an existing Design System for Musho allowed the team to move quickly.

However, incorporating new features required thoughtful integration, ensuring seamless expansion while staying aligned with pre-existing components.