PLP Factory is a creative hub for designers, photographers, and artists, offering stock photos, templates, 3D items, and other resources. The platform needed a redesign to simplify its user interface and enhance user experience.
Key Features
B2B, Mobile App, Web App
Responsibilities
User research, conducting interviews, insight conversion, wireframing, prototyping, conducting usability studies, information architecture, visual design, responsive design, UX writing.
The Problem
Users find the website challenging to use. The design is not user friendly and lacks branding.
The Goal
Create a user-friendly and engaging user interface that is delightful to use. Also, to introduce new features.