E-commerce Website Redesign

Faith Schulze

UX Researcher
UX Designer
UI Designer

Project Duration

January 2023 - February 2024

About

PLP Factory is a creative hub for designers, photographers, and artists, offering stock photos, templates, 3D items, and other resources. The platform needed a redesign to simplify its user interface and enhance user experience.

Key Features

B2B, Mobile App, Web App

Responsibilities

User research, conducting interviews, insight conversion, wireframing, prototyping, conducting usability studies, information architecture, visual design, responsive design, UX writing.

The Problem

Users find the website challenging to use. The design is not user friendly and lacks branding.

The Goal

Create a user-friendly and engaging user interface that is delightful to use. Also, to introduce new features.

Results

User-friendly Interface
Engaging onboarding process
Intuitive dashboard for creators
Simplified payment system
New follower feature
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