MASbuild Branding Project

MASbuild is a pioneering provider of innovative and cost-effective finishing materials tailored for the interior design industries in Oman. Our solutions are designed to meet the evolving needs of contractors and interior design firms, offering materials that are not only high-quality and aesthetically pleasing but also easy to install and maintain.

The goal of this branding project was to establish a modern and professional visual identity that communicates MASbuild’s commitment to innovation, quality, and sustainability. The new identity had to resonate with interior designers, contractors, and industry professionals, while also reflecting the brand’s forward-looking and solution-driven approach.

The logo design is inspired by architectural geometry and construction elements, reflecting precision, structure, and progress. Built on a modular grid system, the symbol forms an abstract "M" that represents modernity, material strength, and trustworthiness.

The identity extends across a full range of corporate materials to build a consistent and recognizable brand presence:

Stationery: Business cards, letterheads, envelopes, and branded office accessories.

Company Profile: Clean, modern layouts with geometric patterns that reflect innovation and design thinking.

Brand Collateral: Marketing materials and digital applications that reinforce the brand’s visual system.

“Building a Sustainable Tomorrow, Today.” This tagline highlights MASbuild’s vision to provide materials that not only enhance spaces but also contribute to long-term sustainability and innovation in the industry.