Poolera — Brand Identity
Sabrina Evans
Brand keywords:
Connected, Effortless, Social, Modern, Trustworthy, Smart, Approachable, Progressive
WHAT?
Poolera is a shared-money fintech app that helps people pool, track and manage money together for trips, rent, events, gifts and shared goals.
WHY?
To make shared finances feel simpler, clearer and less awkward, giving groups one easy place to manage money together.
FOR WHO?
Friends, couples and groups who regularly share expenses or save toward something together, and want a financial experience that feels secure, modern and easy to use.
Scope of work
Creative Direction
Brand Identity
Logo System
Typography
Color System
Visual Language
Digital Applications
Social Media Direction
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Posted Sep 3, 2026
Poolera is a modern fintech brand built around making shared money feel simple, social and secure. The identity combines a clean geometric logo, approachable t…
