Home Maintenance Services - Social Media Management
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Objective:
To elevate the online presence of a home maintenance services brand by creating engaging, informative, and visually appealing social media content that drives customer engagement, builds trust, and generates leads.
Deliverables:
Content Strategy:
Develop a tailored social media strategy aligned with the brand’s goals and target audience.
Create a content calendar for consistent posting across platforms like Instagram, Facebook, and LinkedIn.
Static Posts & Graphics:
Design visually appealing posts showcasing services (e.g., plumbing, electrical repairs, cleaning).
Create infographics with home maintenance tips, DIY hacks, and seasonal checklists.
Reels & Short-Form Videos:
Produce engaging videos, such as “Before & After” service transformations, quick maintenance tips, and client testimonials.
Add captions, music, and effects to maximize reach and engagement.
Ad Creatives:
Design and optimize ad creatives for Facebook and Instagram to promote services and special offers.
Include clear CTAs like “Book Now” or “Get a Free Quote.”
Community Engagement:
Respond to comments, messages, and reviews to build trust and nurture leads.
Run interactive campaigns (e.g., polls, Q&A sessions) to boost audience participation.
Performance Tracking:
Provide monthly analytics reports with insights on engagement, reach, and lead generation.
Refine strategies based on data to improve ROI.
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Posted Feb 6, 2025
As the Social Media Manager for a home maintenance services brand, I created and executed a comprehensive content strategy to boost online visibility and custom
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