Objective:

To elevate the online presence of a home maintenance services brand by creating engaging, informative, and visually appealing social media content that drives customer engagement, builds trust, and generates leads.

Deliverables:

Content Strategy:

Develop a tailored social media strategy aligned with the brand’s goals and target audience.

Create a content calendar for consistent posting across platforms like Instagram, Facebook, and LinkedIn.

Static Posts & Graphics:

Design visually appealing posts showcasing services (e.g., plumbing, electrical repairs, cleaning).

Create infographics with home maintenance tips, DIY hacks, and seasonal checklists.

Reels & Short-Form Videos:

Produce engaging videos, such as “Before & After” service transformations, quick maintenance tips, and client testimonials.

Add captions, music, and effects to maximize reach and engagement.

Ad Creatives:

Design and optimize ad creatives for Facebook and Instagram to promote services and special offers.

Include clear CTAs like “Book Now” or “Get a Free Quote.”

Community Engagement:

Respond to comments, messages, and reviews to build trust and nurture leads.

Run interactive campaigns (e.g., polls, Q&A sessions) to boost audience participation.

Performance Tracking:

Provide monthly analytics reports with insights on engagement, reach, and lead generation.

Refine strategies based on data to improve ROI.

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Posted Feb 6, 2025

As the Social Media Manager for a home maintenance services brand, I created and executed a comprehensive content strategy to boost online visibility and custom

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Graphic Designer

Social Media Manager

Digital Marketing Specialist

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