Facebook Ads For Shopify Drop shipping Store.

We ran Facebook Ads For Shopify Drop shipping Store, first of all we started advertising on one product, we did creative testing, and then interest (audience) testing i.e. created 3 ad sets, open(no targeting), broad(containing broad keywords), stack(containing the most relevant interests related to the product), after the campaign was on going, the ad set which contained broad keywords (broad ad set) was giving us more sales then other ad sets, on 2nd number was stack ad set which was giving us more than the open ad set.

So the next step was to increase the budget of broad(ad set) by 20%, secondly we took out all the interests from the stack relevant ad set which were 9 interests in total, and put them into a new campaign, with ad set 1 containing 3 interests, ad set 2 containing other 3 interests, and ad set 3 containing the remaining 3 interests. After running the campaign for a week, we found out that 2 ad sets were giving more purchases more than the other one, so we closed the 3rd ad set and let the campaign on going!

Then we increased the budget after 4 days by 20%, so the now 3 ad sets were on going, 2 from the new campaign and the (BROAD) ad set from the previous campaign!

Currently the campaign is on going with 10+ ROAS, and average CPR of $43.57