Eyram, a friend of mine, was excited to apply for a job that perfectly matched her past experience and university studies, which she found advertised on LinkedIn. Eagerly, she clicked through to Schlumberger’s job platform, ready to seize the opportunity. However, after registering and beginning the online application, she quickly became overwhelmed by the confusing process. Frustrated and unable to complete the application, she shared her experience with me. This conversation sparked my decision to take on the platform as a case study, aiming to identify and solve the pain points Eyram encountered.

The job application platform at Schlumberger had multiple issues, including a confusing application process, poor user experience, and limited accessibility, which hindered the recruitment process and negatively impacted user engagement.

To understand user needs and validate the problem, the research phase included:

User Research: Conducted interviews and surveys to gather insights.

Competitive Analysis: Evaluated similar platforms to identify best practices.

The application process was too complex, leading to drop-offs.

The platform had a poor user experience, with outdated design and difficult navigation.

Accessibility was inadequate, excluding certain user groups.

Based on the research findings, the goals for SLB job application platform included: Simplify the application process.

Enhance the user experience with a modern design and intuitive navigation.

Improve accessibility to ensure inclusivity.

Using the Double Diamond strategy, the design process unfolded over one month: Discovery (Week 1): Conducted user research, surveys, and competitive analysis.

Define (Week 1-2): Developed the problem statement, personas, empathy maps, and user stories.

Develop (Week 2-3): Created site maps, user flows, and brainstormed .

Deliver (Week 3-4): Designed low-fidelity and high-fidelity prototypes, followed by visual design.

Testing (Week 4-5): Conducted usability tests to refine the platform.

Impact


The redesign of the SLB job application platform has since been implemented, reflecting many of the changes proposed in this case study. The updated platform now offers a simplified application process, an enhanced user experience, and improved accessibility. This indicates that the insights and solutions from this project likely influenced Schlumberger’s decision to revamp their platform.

A user-centered approach can drive significant improvements in critical systems like job application platforms.

Real-world impact reinforces the importance of thorough research, design thinking, and iterative testing.