Von E-Commerce Fashion Brand

This project focuses on the logo and brand identity design for Von, an e-commerce fashion brand. The goal was to create a visual language that reflects the brand’s modern, bold, and urban character.

The abstract symbol in the logo represents fluidity and digital-era dynamism, while the typography is clean, legible, and trustworthy. The color palette was carefully selected to resonate with the brand’s target audience — striking reds, deep greens, and neutral tones create a strong and balanced contrast.

The brand guideline defines the use of the logo, color systems, typography choices, and visual style in detail. Application examples were also created for various use cases such as social media visuals, promotional videos, and campaign posters.

This work represents a holistic brand identity approach aimed at strengthening Von’s digital presence and positioning the brand uniquely within the fashion industry.