The Joint is one of the leading dispensaries in Colorado. They came to our studio, Stay.Gold to help develop branding and strategy for their newest product line, Slopeside.
Identity
As a contractor for Stay.Gold, I helped design the brand direction and implementation for Slopeside Cannabis on a team of three talented designers. I created the logo and illustrations and helped with the brand extension into merch, apparel and product packaging.
Packaging
From ideation to implementation I worked with my team to help extend the Slopeside brand onto packaging. Slopeside is a line of THC and CBD pre-rolls that helps empower the autonomous and adventurous spirit and encourages people to take a break from their every day.
Apparel
From in-store merchandise to fun accessories, I designed, sourced, priced, and marketed the Slopeside apparel and accessories.
Campaign
From concept to delivery, I worked alongside my team to create the Slopeside campaign. Our goal was to familiarize and inspire a sense of adventure, celebration and convenience. With a little help from Slopeside Craft Cannabis you are ready to awaken the adventure in you.