Wealth & Equity

Atlanta Life Insurance Company is a Black-owned insurer founded in 1905, now in its 120th year. Wealth & Equity (W&E) carries that century-old mission online: help families in diverse and historically underserved communities achieve financial security, economic mobility, and generational wealth using life insurance as the foundation.

The north-star goal is specific: close the life insurance coverage gap in one generation by helping 1 million families each secure $500,000 in coverage. That's $500 billion in financial protection for their communities.

The entire experience reframes a person as a "million-dollar asset." The hero math on the homepage says it plainly:

Everything in the app builds from that reframe. You're not "buying a policy." You're protecting and compounding your economic value.

The centerpiece of the platform is the Personal Wealth Potential calculator. PWP is a computed number representing the total financial contribution a person is expected to make to their family over their working life, derived from inputs like income, years of work, and life factors (childcare, healthcare, and more).

It's the on-ramp: the result becomes the basis for how much coverage a family should carry, and it feeds into their personalized plan. On the backend, a user's PWP inputs and results are persisted in Prisma/Postgres so their plan and account carry it forward.

Off the PWP result, the app guides users to build a personalized insurance plan called a "Roadmap-for-LIFE," structured around the W&E Personal Wealth Pyramid:

The pyramid is interactive (click each tier for detail) and educational, walking users through term vs. permanent life insurance, living benefits, and a set of real-life "What ifs...?" scenarios:

What if I die too soon?

What if I get sick and can't work?

What if I want to leave a legacy?

Each scenario maps to a coverage strategy. From there the platform matches users with trusted insurers and advisors, with the option to purchase virtually or meet an advisor over Zoom.

Because education is the product, I built out several content-driven surfaces:

Campaigns — Movement pages like "I'm a Million-Dollar Asset" and "The $500 Billion Wealth Gap Bridge," with live stat visualizations that multiply out collective impact.

Family Stories — A rotating library of customer testimonials covering college funding, mortgage protection, small-business coverage, and chronic-illness living benefits.

Blog / Insights & Resources — An authored article system with multiple contributors and categorized posts, backed by a lightweight CMS on Prisma/Postgres so non-engineers can publish.

About — Mission, vision, guiding principles (Education & Awareness, Access to Protection, Community & Partnership), and the company's track record including a prior $50 Billion Empowerment Plan that guided approximately 200,000 clients.

The app isn't just consumer-facing. It serves distinct user journeys for:

Customers — Sign In, Get Started, account login, PWP calculator, plan builder

Agents — Agent Login, W&E for Agents portal

Employers — W&E for Employers portal

Affiliates & Partners — Affiliate Program, partnerships with community organizations, employers, and HBCUs

That multi-role structure is where Prisma models and Postgres relations do the heavy lifting: one platform serving distinct user journeys off a shared data layer.

Next.js — The site is content-heavy and SEO-heavy (marketing pages, campaigns, blog) and interactive (PWP calculator, plan builder, authenticated accounts). Server rendering keeps the public/educational pages fast and indexable while the client-side handles dynamic features.

Node.js — A single-language backend for the API, PWP calculation logic, and integrations.

Prisma + PostgreSQL — A typed, relational data layer for users, PWP inputs/results, multi-role accounts (customer/agent/employer/affiliate), campaigns, testimonials, and blog content, with the referential integrity a financial-services product demands.

I built Wealth & Equity as a Next.js/Node/Prisma/Postgres platform that turns a person's income into a "Personal Wealth Potential" number, then guides them to build a life-insurance plan around it, with a mission to close the racial wealth gap in a single generation.