Kajabi Pregnancy Quiz Funnel Creation

Krisha approached us to help create an engaging, high-converting quiz funnel that would guide pregnant individuals to the most relevant trimester-based support product. The goal was to offer a personalized user experience while seamlessly capturing leads and nurturing them through Kajabi.

We began with strategic planning, working closely with Krisha to develop the content and flow of the quiz:

➤ Defined the quiz purpose and mapped the user journey ➤ Structured quiz questions to identify trimester and support needs ➤ Built the quiz using Involve.me, ensuring mobile responsiveness and a friendly UX ➤ Designed quiz visuals to match Train for Birth’s calming brand aesthetic

To align the quiz with Train for Birth’s ecosystem, we:

➤ Connected Involve.me to Kajabi for automatic lead capture ➤ Set up backend automation and tagging to segment users by trimester ➤ Configured form fields to sync with Krisha’s CRM and email lists

We created a robust email funnel to engage quiz takers:

➤ Wrote and designed an email sequence tailored to each quiz result ➤ Warmed leads with supportive content and education ➤ Directed users to the most relevant trimester product or bundle ➤ Prepared sequences inside Kajabi for future updates and testing

This quiz funnel has become a core lead-generation asset for Train for Birth - guiding users to the right resources, increasing product conversions, and personalizing the experience from the first click.