How We Doubled an Accessories Brand Revenue.

The Backstory: Imagine a cool accessories brand, cool product, packaging, branding, etc. - They're doing pretty well. But they wanted more. They wanted to hit that sweet €20k/m mark.

The Challenge: Double the revenue. Sounds simple on paper, but it's easier said than done. Especially when they’re already doing well.

So, what did we do?

Our Game Plan:

- Fresh New Email Campaigns: We spiced up the best emails and introduced new copy, new angles, same structure.

- Dynamic Creative Testing: We tested different types of emails how many times to send per day to prove our hypothesis and generate €€€ from there.

- Landing Pages That Convert: Getting someone to click is just step one. We made sure once they landed, they bought. Implemented new high-performing landing pages for them.

- All About the Data: Improved Data Attribution, to make sure our numbers were on point and our decisions even better.

The results?

We smashed that €20k/m target and saw a cool 104.29% growth in a year.

TL;DR:

- Hit over €20k/m in a year

- Grew by 104.29% YoY

- The learnings we got will 10x their investment in the next years

- Set the brand up for even bigger

Thinking of leveling up your e-commerce game?