Workhack
WorkHack evolved from a B2B SaaS form builder to a B2C product competing with Typeform and Jotform.
Form Builder
Key Challenges:
Complex, unintuitive form builder
Poor user engagement
Form UI
Solution Evolution:
V1: Improved navigation, new form-filling experience with smart suggestions
V2: Introduced drag-and-drop, enhanced customization, multi-page view
Research Insights:
Users preferred drag-and-drop, customization, and AI for analytics.
Drag and Drop UI
Outcomes:
Pivoted to B2C as "Metaforms"
User research drove strategic decisions such as the pivot and considering innovating in the form results and analysis space over form creation.
Design system enabled rapid changes which used to be a struggle
Impact:
The new design resulted in a 500% increase in forms created and 5x number of forms published.
Extensive user research (30+ users in 2 weeks) revealed AI application opportunities and enabled significant product improvements.
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Posted Aug 31, 2024
WorkHack evolved from a B2B to B2C form builder, leveraging user research and AI to improve usability and features, ultimately rebranding as Metaforms to compet
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