Brand Identity for Media Agency

About the project Media Aesthetics is a consulting agency and media project helping brands turn expertise into clear, thoughtful editorial communication. I developed the full identity from scratch — from concept and art direction to typography, color, generative floral graphics, photography direction, digital layouts, and brand applications. The visual idea is built around an exothermic garden: a metaphor for media as something alive, reactive, and constantly growing.

Scope of work Brand identity, art direction, typography system, color palette, generative floral graphics, motion direction, website design, social media templates, presentation system, digital mockups. Deliverables > Brand concept > Visual identity system > Typography and color system > Floral graphic language > Website design > Social media templates > Presentation templates > Motion references > Digital and editorial mockups > Brand application examples The outcome

The result is a flexible digital-first identity that gives Media Agency a clear editorial voice and a distinctive visual world. The system works across media, consulting materials, social platforms, web layouts, and presentations — helping the brand feel strategic, recognizable, and alive.