Rock School Paris is a home-based music school specialising in rock music, which has been operating since 2016. It offers personalised lessons for children, teenagers and adults, directly at the student's home, with an accessible, fun and practical teaching approach. Their approach breaks with the conventions of traditional conservatories to put the joy of playing back at the heart of learning, while cultivating a genuine musical rigour.

Since 2016, Rock School Paris has been teaching rock music at home with a human, flexible and passionate approach. But in 2024, the situation was clear:

The website hadn't changed since 2016

The premium image they were aiming for wasn't coming across anywhere.

The positioning was confusing: rock school or classical conservatory?

Competitors all had the same ‘corporate’ website with little personality

The biggest creative challenge of this project was to reconcile form and content by creating a user experience that lived up to the Rock School Paris brand, which:

embodies rock without resorting to clichés, through the use of a colour palette that reinforces this idea, the use of appropriate fonts and multiple references to the atmosphere through illustrations, animations, etc.

Assert a more premium positioning

Stand out radically from the market

Strong inspiration from Marshall speakers to reinforce the rock atmosphere of the website.

Following the complete overhaul of the website, we now have:

A strong and consistent visual identity

An assertive high-end positioning

Instant recognition of the site

An intuitive interface