SOESOE Brand Identity
Manner Studio
Brand Identity
©2026
SOESOE — Brand Identity
SOESOE is an Indonesian milk brand inspired by the familiar word “susu,” meaning milk in Indonesian. The name was reimagined into “SOESOE” to create a distinctive and memorable brand identity while retaining its connection to the product.
The visual identity combines clean typography with a playful dot pattern, creating a balance between simplicity and character. The system was designed to resonate with its target audience while communicating the product’s qualities of hygiene, freshness, and quality through a clean and approachable visual language.
MANNER Studio
SOESOE Brand Identity
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BRANDING • SOCIAL MEDIA DESIGN • VISUAL SYSTEM • MORE
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Posted Sep 18, 2026
SOESOE visual identity balances minimal aesthetics with an inviting, modern personality. Designed to resonate with today’s style-conscious consumers.
