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I joined the UpBots team shortly after they secured seed investment and headed up the marketing department from then until there was a working product live. As the sole marketing resource initially I guided the company through a very successful IEO on FTX. (oversubscribed in 90 seconds). Following on from the IEO I built and trained a team of marketing professionals with the goal of growing the monthly active users.

I learned a lot about the very unique experience of running a public token sale through a high performing exchange. I also learned quite a bit about creating a loyal and active community who are not just interested in speculating on token price, but also who believe in the project's mission.