STX Films Marketing Custom CMS

I led the design and development of a custom content management system (CMS) specific to film marketing. After designing many movie websites over the years, it was clear to me that there was a more efficient way so I proposed this concept to a few movie studios and STX Entertainment was one of two that wanted to move forward. I designed the UX, built the wireframes and prototypes, and directed a team of three designers to bring those wireframes to life. For efficiency's sake. I built the admin design on top of a Bootstrap theme (HTML, JavaScript, and CSS library). In my career, I’ve worked with Paramount Pictures, Disney, Fox Movies, NBC Universal, and Warner Brothers in developing web-based marketing campaigns. Since creating the STX content management system, I can truly say that this is the quickest and cheapest way for a studio to launch a new movie marketing website—enabling them to direct more budget to social campaigns and other digital initiatives.