Apetiti is a family-grown brand rooted in simplicity, transparency, and real nourishment. Crafted in Québec, each smoothie is made from whole fruits and vegetables, cold-pressed with no added sugar, and designed to offer families an honest snack without compromise.

Born from two parents looking for a healthier option for their own children, Apetiti reflects a lived experience: the desire to give kids something both nutritious and joyful. A collation that feels natural, comforting, and genuinely good.

As the brand began growing through Instagram, the challenge was clear: translate the warmth of the founders, the integrity of the ingredients, and the playful spirit of the product into a digital presence that truly represents them.

The goal of the project was to:

Strengthen their online identity

Clarify product benefits in a way that feels simple and immediate

Create a website that radiates the Apetiti vibe—friendly, colorful, and approachable

Build a platform where parents of all backgrounds feel seen, understood, and welcomed

This website is about telling the Apetiti story with heart, freshness, and authenticity—and bringing the brand to the digital stage.

Since this was Apetiti’s first website and the project needed to stay efficient and accessible, we focused on defining a concise but meaningful brand strategy—one that highlighted what matters most: the product’s benefits, the mission behind it, and the growing community surrounding the brand.

The visual foundation was already in place. Apetiti had an existing brand guideline, which I used as the anchor to craft a cohesive digital look-and-feel that feels warm, joyful, and true to their identity.

To shape and bring the experience to life, I worked with:

Figma — to structure the narrative, build the layout system, and prototype the user flow

Framer — to translate the design into an immersive, responsive website that feels intuitive, lively, and easy to explore

The goal was not only to build a website, but to give Apetiti a digital home—a space where their story, values, and flavor come together with clarity and heart.

The final website offers Apetiti a clear, confident, and playful digital presence that finally matches the heart of the brand. The product benefits are communicated simply and visually, the mission feels personal and sincere, and the overall experience is warm, engaging, and easy to navigate—especially for parents on the go.

Since the launch, the brand now has:

A central platform to present their story, values, and product lineup

A stronger sense of identity across digital channels

A place to welcome new customers and nurture an active community

A foundation they can grow from as the brand continues to evolve

More than just a website, this project helped Apetiti move from a social-based presence to a complete and recognizable brand experience—one that resonates emotionally, feels trustworthy, and supports their mission of bringing healthier snacks to families.

The result is a digital home that feels alive, approachable, and full of flavor just like Apetiti itself