CG fashion film presenting the PERMU collection for London Fashion Week 2024.

I collaborated with Amorphous Studio to create a dynamic showcase of PERMU's 2024 collection for London Fashion Week. Working with 3D garment models created by Judy Chen (Amorphous) – based on Pan Heyun's (PERMU) physical designs – I developed a series of creative animations to highlight each piece's unique features.

A centerpiece of the film focused on PERMU's innovative 3D-printed garment, which I revealed through a custom liquid simulation created in Houdini. This fluid transformation effect emphasised the piece's sculptural qualities while creating a mesmerising transition that captured the collection's avant-garde spirit.

The film seamlessly blended technical precision with artistic presentation, creating a cinematic experience that elevated the collection's craftsmanship and experimental design approach.