Branded Marketing Collateral for LifeLabs Learning
Utilizing their visual identity guidelines for a wide range of collateral including proposing a new product Workshop Catalogue, graphics for paid and organic advertising, social media graphics, blog article graphics, ebooks, Requests for Proposals for large acquisitions, graphics for educational training, and printed materials for events. Expanding and elevating their visual language to expand to enterprise level clients.
Branded Digital Assets Template Creation
Paid Advertising
We ran Facebook and Google ad campaigns featuring the new workshop graphics for the launch of LifeLab's new subscription Membership. We wanted to utilize a stylish, clean, tech-aesthetic to communicate the new platform that was being launch with the Membership. I chose to experiment with floating glass-morphism panels.
Email Marketing Graphics
Social Media Graphics
I have created 1:1 graphics for organic social media posts on LinkedIn. The goal of each of these posts is to be instantly useful, delightful bits of information and advice that their audience will want to save and screenshot for later.
Digital Client Communication Documents
Digital Playbooks & Resources
Blog Article Illustration
In my illustration for blog articles, you will be able to draw attention and highlight yourself as a key knowledge source for your niche. Captiate your audience with visual metaphors that draw from concepts from within your article, and are related to the embedded SEO keywords.
Event Collateral
Trina has been an invaluable asset to our team for nearly a year now, serving as our go-to expert in graphic design, brand strategy and product design. She has elevated our brand identity and helped with effectively communicating our message across various platforms. Trina's ability to translate our brand vision into stunning custom graphics for over 30 products has been truly impressive. Whether it's a sales PDF, social media visual, or a website graphic, she nails it every time. I love that she is SUPER strategic with her approach. She takes time to learn the brand, company, goals, audience and typically gives options with rationale on why she choose what she has. But Trina isn't just talented—she's also super organized and a fantastic communicator. She keeps everything running smoothly, hitting deadlines with ease and making sure everyone's on the same page. Seriously, finding someone as creative and organized as Trina is like stumbling upon a unicorn. It's rare to find a creative freelancer who excels in project management! If we could, we'd hire her full-time in a heartbeat. Can't recommend her enough—she's a rockstar!
Mackenzie Hesler, Expert Growth Marketing Manager @ LifeLabs Learning
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Posted Jun 14, 2024
Utilizing their visual identity guidelines for a wide range of collateral. Expanding and elevating their visual language to expand to enterprise level clients.
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