Groen Clean Produkten | Cleaning Supplies Branding

Groen Clean Produkten is a professional cleaning supplies and equipment company based in The Hague, Netherlands. Serving cleaning companies and industry professionals, Groen Clean provides a wide range of cleaning products, equipment, rental services, and expert consultation. More than just a supplier, the company aims to be a reliable partner that helps professionals find the right solutions for their daily operations.

The new visual identity aims to position Groen Clean as a modern, professional, and trustworthy brand while maintaining its commitment to sustainability and quality. Combining a fresh green palette, clean typography, and a distinctive geometric symbol, the identity creates a balance between professional expertise and an approachable character.

The logo symbol brings together three key elements: Sparkle, representing cleanliness, freshness, and high standards; Leaf, symbolizing sustainability, environmental responsibility, and growth; and Border, representing structure and Groen Clean as a complete hub for professional cleaning solutions. Together, these elements express the brand's commitment to providing reliable products, expert knowledge, and better solutions for cleaning professionals.