ABoxinTime | Brand Identity

ABoxinTime is my personal small business that specialises in contemporary wedding signage, wedding decor, and stationery. Whether you're planning an extravagant celebration or an intimate nikkah, we have everything you need to create the perfect ambiance for your wedding day!

I developed the brand identity by first creating a logo that features a ribboned box with a clock at its center, symbolising a box in time. The box represents elegance and the anticipation of a beautifully packaged experience that will create timeless memories for every couple. The primary logo is used for websites and social media platforms, while the secondary logo is primarily utilised for printed materials such as business tags and stickers.

The color palette incorporates a royal blue accent color, which brings a sense of tranquility, serenity, and royalty to the brand. The addition of pink accent colors adds a delicate and romantic touch to the overall branding. These hues embody sweetness, tenderness, and a profound sense of love. The blush pink shade, in particular, evokes feelings of warmth, joy, and affection, making it an ideal choice for a brand focused on weddings. To balance the blue and pink tones and introduce a touch of neutrality, I included an off-white pinkish shade. This color exudes a sense of purity, elegance, and sophistication. It is primarily used as a background color to create contrast and highlight important elements of the brand