Working as the fashion line's Creative Director and Photographer, I created the branding and visual language for PINCUS New York beginning with the logo, identity, and brand video, followed immediately with the photography style. I developed a look that was honest and raw, but stylish and secretly quite comfortable. From the photos, I then created the look book, web/mobile site, and a guerilla campaign with outdoor and digital components to tease the brand launch party, as well as the second season's more tropical turn on city style.

Project Roles

Art Director, Creative Director, Front-End Developer, Motion Designer, Photographer

Company

Pincus New York

Skills

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Conceptual, Creative Direction, Design, Digital, Digital Capture, Editorial, Fashion, Front-End Development, Integrated, Interactive, Lighting, Location, Management of Teams 1-10, Mobile, Motion, Music, Post-processing, Post-Production, Print, Retouching, Social, Studio, Visual Development

Media

Advertising, Brand Films, Brand Guidelines, Logos, Photography, Websites

Project Industries

Fashion

I created a visual language to launch PINCUS, a sexy and secretly super comfy fashion brand inspired by, designed, patterned, and manufactured 100% in New York. In addition to the graphic and branding work from logo and style guide to hang tags and print catalogues to website and online presence, I also handled the photography for both the brand’s launch and the seasonal updates that followed.

Role: Creative Director, Photographer

Copy: Hilary Hudgins

Models: MSA Agency VISIT SITE

Photography for S/S 2017 look book and promotional materials.

Photography for Winter 2018 look book and promotional materials.

Photography for Winter 2017 look book and promotional materials.