LAUNCHED A SOCIAL CAMPAIGN TO BRING THE SWEDISH TRADITION OF AN AFTERNOON COFFEE AND CHAT TO THE US. The campaign included a contest and an ongoing social, real-time simulation game on Facebook.
ROLE: FREELANCE ART + CREATIVE DIRECTION
AGENCY: TAXI
Gevalia - Fika
This social campaign introduced the Swedish tradition of an afternoon coffee and chat—or fika—to the United States.
Role: Freelance Creative Director, Art Direction and DesignAgency: Taxi
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Posted Sep 11, 2026
Gevalia — Fika social campaign introducing the Swedish coffee-and-chat tradition to the U.S., including contest and Facebook game.