Sword Health Thrive’s Multi-Channel Campaign: Reclaim Your Life
Oge Alamata
Mini Multi-Channel Campaign Pack for thrive
Campaigns Theme: Reclaim Your Life.
What it includes:
1 short LP copy (headline + subhead + CTA)
1 activation reminder email
1 SMS + 1 push notification
1 short LP copy (headline + subhead + CTA)
A/B test suggestions (e.g. CTA variant or subject line angle)
Thrive Onboarding Email: "Reclaim Your Life"
SL: Your back pain is stealing more than just sleep
PT: Stop letting chronic pain rob you of life's best moments.
RECLAIM YOUR LIFE
Move freely. Sleep peacefully. Work painlessly — from home.
Hey[First Name]
The truth?: Your chronic pain isn't just a "back problem" — it's a life problem.
Think about it. When did you last play with your kids without wincing? Sleep through the night? Tackle that big project without your shoulder screaming at you? – It decides when you get up (hello, 3 AM wake-up calls), what you wear (flat shoes only), and which family activities you skip.
Your pain is literally stealing your life, one moment at a time.
But here's what 500,000+ people discovered: You don't need to choose between your busy schedule and getting better. You just need smarter care.
Meet Thrive — where Ai meets Physical Therapy. Thrive pairs doctors of physical therapy with Phoenix — the world's first AI Care Specialist who partners with licensed Doctors of Physical Therapy to deliver something revolutionary: AI-powered physical therapy that's as effective as in-person PT, but happens in your living room. No commute. No waiting rooms. No "sorry, we're running 30 minutes late.”
✓ Phoenix AI gives you real-time movement corrections (like having a PT watching 24/7)
✓ Licensed Physical Therapists create your personalized program and check in 3x per week
✓ Proven results that match in-person PT — but you never leave home
✓ $3,177 average savings per member (your health plan already covers it!)
The best part? Most people start seeing results in their first week.
Ready to stop letting pain call the shots? Ready to ditch the clinic drama and reclaim your mornings, evenings, and weekends?
[START MY RECOVERY →]
Questions? Your Thrive team is here to help.
Already covered by your health plan • No additional costs • Start today
Thrive Activation Reminder Email
SL: Still Hurting? Pain Free Life's Waiting
PT: Move without wincing. Sleep without shifting. Live without limits.
Hey [First Name],
Awkward question: Are you still friends with your back pain?
Because while you've been "thinking about it, "67% of Thrive members have already broken up with their pain and moved on to a better life. Like sleeping through the night. And picking up their kids without the dramatic "old person" grunt.
Here's what you're missing while you wait:
- Your personalized recovery plan (created by actual Doctors of Physical Therapy)
- Zero commute, zero waiting rooms, zero "sorry we're running late"
- Moving pain-free again — whether that's chasing your kids or just bending down to tie your shoes without planning it like a NASA mission
The numbers don't lie:
- 67% of members report being pain-free
- 70% avoid surgery they thought they needed
- 84% prefer this to traditional PT (shocking, right?)
But here's the thing: Recovery spots are filling up fast, and your pain isn't getting any more patient. While you're reading this, someone else just started their journey back to a life without limitations.
Your move [First Name], Keep letting pain rule your life, or take 3 minutes to start your recovery this week.
Ready to join the 67% who sleep through the night?
[Reclaim My Life Now →]
P.S. — Your health plan is literally paying for this. The only thing standing between you and pain-free mornings is....YOU.
Thrive SMS Activation Reminder
Option 1:
Hi [Name], your back pain called... it's ready to break up . 67% of Thrive members are already pain-free. Your turn: [link] 100% covered”
Option 2:
"[Name], your pain is getting cocky, Time to show it who's boss. 67% of Thrive members already won. Join them: [link] Zero cost”
Thrive Push Notification
Option 1:
"67% are pain-free. You're still... here? 🤔 Start Now.
Option 2:
”Still letting pain boss you around? Fight back”
Thrive Short Landing Page (Conversion page for traffic from all channels)
Hero Section
Headline:
Reclaim Your Life, Pain-Free
Stop letting chronic pain call the shots. Start living again.
Subhead:
Get AI-powered, expert-backed recovery — right from home. 100% covered by your health plan.
Skip the clinic drama. Phoenix AI partners with licensed Doctors of Physical Therapy to deliver personalized recovery that fits your schedule, not theirs. And yes, your health plan is already paying for it.
CTA Options:
Primary CTA:
[Get Started — It's Free]
Alternative CTA:
[Claim Your Personalized Plan]
A/B test suggestions for both the subject lines and landing page CTAs.
Element: subject line
Variant A (Emotional): Reclaim your life — without the pain
Variant B (Data-Driven): 67% of members live pain-free with Thrive
What It Tests: Emotional appeal vs. credibility/proof-driven logic. A tests aspiration + feeling, B tests trust via social proof.
Element: Landing Page CTAs
Variant A (Emotional): Reclaim Your Life Now
Variant B (Data-Driven): Get the 100% Covered Plan
What It Tests: Benefit-driven emotion (freedom + transformation) vs. financial incentive/logic (free, covered by insurance). Tests emotional motivator vs rational motivator.
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Posted Aug 14, 2025
Developed a multi-channel campaign for Thrive's AI-powered physical therapy services.
